Blinkist · Book

[Blinkist] Moving to Outcomes: Why Partnerships are the Future of Marketing (by Robert Glazer & Matthew Wool) (2021)

Moving to Outcomes (2021) explores the evolution of partnership marketing from its traditional roots to its current automated and scalable form, a transformation driven by technological advancements and shifts in supply and demand. Packed with insights into leveraging this model to its fullest, it enables companies to navigate and thrive in the digital marketplace.