[Blinkist] Marketing Artificial Intelligence: AI, Marketing, and the Future of Business (by Paul Roetzer & Mike Kaput) (2022)

Marketing Artificial Intelligence (2022) unravels the transformative journey of marketing in the AI era, inviting you to explore the seismic shifts reshaping audience engagement and the essence of marketing strategies. Dive into the world where AI’s fusion with human creativity opens new avenues for innovation, personalization, and efficiency, fundamentally altering how we connect with consumers. This guide provides insights to navigate the evolving digital landscape, making AI an indispensable ally in crafting the future of marketing.